Everyone knows that promoting your business on social media can extend your reach, gain visibility
for your brand and build meaningful relationships with your customers. If done correctly, it can be a
highly cost effective way to market your company in the digital age.
Social media can be a strategic marketing tool, if set up and approached properly, and if you combine
it with other forms of marketing.
Before jumping right in, we must figure out your purpose for using social media. Just like any other
form of marketing, we need to formulate a strategy to reach your business goals. What is your main
objective? Is it to increase brand awareness? Is it to get people to sign up for your email newsletter
or download a trial version of your software? Having a clear cut layout of what it is you want to
accomplish from the get go is key.
To begin with, we will build up your online presence with what works for you. Not all networks
are important for every industry. A company selling t-shirts may work well on Facebook (posting
engaging photos) but won’t have the right demographic on LinkedIn (where it’s geared more to
professionals and business-to-business opportunities). It would be advisable for a restaurant to get
set up on Foursquare, Yelp and other review sites, but a lawyer does not need to use these sites.
Statistically 80% of your revenue comes from 20% of your customers. We will take advantage of this
concept and work towards building real relationships with your customers. We don’t focus on the
sale, it will come eventually; and when it does, it won’t just be a one-time transaction. It’ll be from a
loyal customer, someone who feels as though they can connect with you, they trust you and look at
you as more than just a business. Hopefully they will be compelled to tell others about your business
offerings or recommend your services. This experience is how we know we succeed at marketing with
social media because we focus on the social aspects, the human aspects.
What good is marketing if you’re talking to the wrong prospects? It isn’t. Together we need to come
up with your customer profile – How old are they? What are their interests? What do they spend their
money on? What are they passionate about? Where do they spend their time online? What websites
do they frequent and trust for news? The sooner we know these details, the sooner we can craft your
content strategy to reach them exactly where and when they are.
This is probably one of the most important points in this article, though it’s often one of the more over-
looked: patience. You’ve heard it before: good things come to those who wait. While this is not entirely
true in all cases, it can be applied to social media marketing. Truth is, you’re not going to see results
overnight. You may not even see them after the first month. But if you have a sound strategy in place,
and actionable steps and keep at it, I guarantee you will find success. After all, everyone and their
mother is online, it’s just a matter of reaching them.
We approach social media marketing with an optimistic attitude; if you engage with your audience
and participate in the active discussion, marketing your products or services online will be a lot easier.
Those with the most success using social media are those who are the most entertaining, the most
conversational, and, as the name suggests, the most social.
Social Media Quotation:
One tweet/Facebook status/LinkedIn update per day (including
£23 per week
Two tweets/Facebook status/LinkedIn updates per day and one blog*
every other week (Including weekends) £32 per week
Three tweets/Facebook status/LinkedIn updates per day and a weekly
blog*(Including weekends) £39 per week
Four tweets/Facebook status/LinkedIn updates per day and a weekly
blog*(Including weekends) £44 per week
(Please note we are able to post on other platforms such as Pintrest,
Google+, foursquare etc. Should you wish to add another way of
networking there is an additional charge of £2 per week per site, there is
no charge for swapping one platform with another.)
*The blog will be posted onto your preferred platform and if we are
managing your social media we will post about it. When the contract
commences we will need a library of blogs, either you can supply these
to us or we can write them for you, you will just need to supply the title.
We are able to copy write blogs on any subject, we just need a brief
synopsis. Should you wish to see examples of our work please do not hesitate to contact us.