Business Blogging is something we’re seeing a lot of small (and larger) businesses adopt, in order to increase there exposure in the wilderness that is the Internet.
To all our clients we recommend WordPress as our platform of choice when it comes to powering their online marketing, whether it’s a Business blog, or a full featured brochure site that explains all their services and offerings.
Why should my Business blog?
If you’re sitting there wondering if you should blog, the answer is YES! After setting up a number of blogs for our business customers, we’ve found that they’re able to reach a whole new audience, especially via social media and organic google searches, that it’s literally made their business worthwhile (even in the current economic climate).
What should I blog about?
This is where most business owners get stuck. I get it. You run a business and that’s what you’re good at. You’re not a writer, nor did you ask to be one, so what on earth could you possibly write on a blog? Well, anything really, anything about your business. I usually recommend that it’s best to provide value to your potential, and current, customers. Educate them. Tell them what’s going on in the industry, or even give them some tips on how they can use their products and services in a better or way.
For example, if you’re selling window washing liquid, write a blog post on how to clean a window in under 5 minutes. This gives you an opportunity to introduce proper technique (also known as providing value) as well as letting potential customers know about your product. The aim isn’t to sell, just educate. You’ll soon build up a following, who’ll come back regularly for your expert tips, and who knows, they may check out your products and buy something.
How do I blog?
Setting up a blog is pretty straight forward. Whilst there are a number of ways of setting up for free, for Business use we highly recommend you blog on your main website domain i.e yourcompanyname.co.uk or yourcompanyname.co.uk/blog. In order to do this you’ll need to have some WordPress Hosting or Managed WordPress Hosting. If you get your own hosting, you’ll have to install and set up WordPress yourself. Not having an in house tech team may mean you’d be better off with managed WordPress Hosting, which would normally include set up and ongoing technical support.
What next?
Once you’re all set up leave a link in the comments to your blog so others can see what you’re doing. If you have any questions or need and help feel free to leave a comment below or give us a call.
To those of you that already have a business blog, what impact has it made on your business?
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